Burn The Fat Feed The Muscle.

Burn The Fat Feed The Muscle.
Fat Burning Diet & Nutrition 'bible' - Others Come And Go, Burn The Fat Is A Perennial Best-seller Since 2003. Expert Author As Seen In Oprah, New York Times, Wall Street Journal, Men's Fitness. BurnTheFat.com/affiliates.

There are many affiliates, but only a few make a significant number of sales. Here are a few simple suggestions to imcrease your sales.

Affiliate Resources you can use on your blog or website

The Professional Review

Why Is Burn The Fat, Feed The Muscle The Best Selling E-Book In Internet History, With Thousands Of Satisfied (And Now Fat-Free) Users In 141 Countries from Algeria to Zimbabwe?

Burn The Fat, Feed The Muscle is the #1 best selling diet and fitness ebook in the history of the Internet. In fact, it's one of the best selling e-books on ANY subject in the history of the Internet -... And there's a reason why...

It's because thousands of women and men of every age are burning off BODY FAT - not muscle or water weight - and they're doing it naturally, without supplements, pills or "magic potions," simply by using the proven, scientifically-accurate and common-sense advice found inside this amazing diet and fitness guidebook.

Tom Venuto, a respected fat loss expert, natural bodybuilder, and personal trainer, has not just pumped out yet another "diet program" into an already over-saturated market. Tom's Burn the Fat can be more accurately described as a "Fat Loss Bible." It is quite simply one of the most complete, detailed, and precise guides to fat loss you will ever read. What makes it so much different than other weight loss publications on the market?

Well first of all, it's not a "weight loss" program, it's a "fat" loss program. This may seem like semantics or wordplay at first, but once you've read just the first three chapters, there will be no doubt in your mind that pursuing "weight loss" is not only the wrong goal, it may be the reason that you've failed to reach and maintain your ideal body weight. Burn The Fat shows you exactly why it's fat you must lose, not "weight" (which includes muscle, water and other lean tissue) and then goes on to show you exactly how to do it.

Secondly, what makes Burn The Fat different is the amount of attention that is paid to each and every element of successful, healthy, permanent fat loss. Burn The Fat not only thoroughly dispels the lies, myths and fallacies surrounding a very confusing subject, it is simply the most detailed book about fat loss ever written. By reading Burn the Fat, Feed the Muscle, (or better yet, "studying it"), you will learn more about fat loss than you could from an entire semester of nutrition classes or from an entire shelf of maintstream diet publications at your local bookstore.

You may be wondering, "Is this a low carb diet? A high protein diet? A high fat diet? what type of program IS it???" The truth is that Burn the Fat is neither a high protein diet, or a low carb diet. That's because with the information in this book, you will be able to easily determine your own ideal protein, carbs and fats ratio. You will be able to analyze your body type (are you an endomorph, ectomorph, or mesomorph?), you will determine your BMR (Basal Metabolic Rate, or the amount of "maintenance" calories your body requires every day), and you will find out whether you are carb tolerant or carb intolerant.

This personalized approach makes perfect sense because each of us is a unique individual and no two people are exactly alike in terms of body physiology and personal goals.

One of the most powerful chapters in the book is the first one called, "How To Set Powerful, Compelling Goals That Will Propel You Forward and Charge You Up with Unstoppable Motivation." In this chapter, you will learn what is probably the ultimate secret to burning fat and getting in shape... and it has nothing to do with diets, supplements or training programs. There's also a great quote in this chapter from the legendary Green Bay Packers coach, Vince Lombardi...

"The dictionary is the only place success comes before work. Hard work is the price we must all pay for success." That line does a nice job of expressing the "no quick fix" philosophy behind the entire book. In the rest of the book, you'll learn the complete and exact mechanics of fat loss - explained on both a scientific and a practical level (which you can easily apply in your own daily life in terms of what to eat and how to exercise to burn fat).

If there is any drawback to the Burn The Fat ebook, it's that it contains so much information, that some readers may find it a bit overwhelming. Those who are looking for a "cliff's Note's" quick start type of fat loss program, might be a bit intimated at first. The good part however, is that even these types of readers can feel confident and assured that it will be worth the effort because this will literally be the last book they ever have to buy on the subject.

Who will benefit most from Burn the Fat?

In the broadest sense, anyone and everyone who needs to lose weight will benefit from Burn The Fat. Men, women, bodybuilders, fitness enthusiasts, and especially motivated individuals and avid readers will love this book. Although it was written by a bodybuilder, this book is certainly NOT just for bodybuilders.

You will find no "30 lbs. in 30 days" miracles at work here. It's all about intelligent eating choices, planning, hard work and lifestyle change. As Burn The Fat author Tom Venuto says,...

"Burn the Fat is simple, but it's not easy."

In terms of graphic design, Burn the Fat is a clean and professionally formatted PDF e-book. It's a little on the plain side, being just text, but that makes it ideal for printing and reading in the comfort of a favorite chair. Because of it's size, it does require a robust printer and a good stack of paper.

Initially, some people thought that Burn the Fat was priced a little on the high side because $39 might seem like a fair chunk of money for an ebook download. However, after they saw the amount of information contained within Burn The Fat's 340 pages, along with the special bonus ebooks and reports that come with it, they said it was not only worth the $39, but many times that amount.

As with any how-to publication, you're not really paying for the materials used to compile the document, but for what the information can do for you, and clearly, this publication has changed many lives and the hundreds of testimonials and success stories found on the Burn The Fat website are proof of that (I recommend you take a look at that "testimonials" page on the Burn The Fat website because some of the before and after transformations are simply incredible - as well as inspiring).

The Bottom line?

Anyone looking for a quick fix solution to fat loss, anyone looking to be told fairy-tales, and anyone looking for a "magic bullet" offered by the likes of body wraps, fat burning pills, diet shakes, or "fat-burning" creams and gels might be best advised to steer clear of Burn the Fat.

On the other hand, anyone tired of "spinning their wheels" going nowhere, who wants the truth about fat loss and who is ready and willing to put in the hard work and discipline and make the lifestyle changes necessary to get a fat free body, will find Burn The fat to be one of the best investments they ever made in their lives. Click here to learn more about Tom Venuto's Burn the Fat program.

Permalink | Resource by Anonymous at 2010-08-15 05:08:47, Source: (Edit)
The Classic Review

The Internet Diet and Nutrition Classic, Burn The Fat, Feed The Muscle: “The Bible of Fat Loss.”


Burn The Fat, Feed The Muscle has been around a long time, at least in Internet years. It was released in 2003 and was one of the first diet and nutrition e-books ever published. Today there are e-books all over the web, not to mention more supplements, weight loss programs, ab machines, workout videos and “magic” diet pills than you can keep track of.

Even when your gut instincts tell you all these “fast and easy”, “just take a pill” weight loss claims are too good to be true, sometimes the advertisements press your emotional buttons so well that your curiosity gets the best of you.

But after getting burned enough times, you eventually smarten up. You swear off “quick fixes” and you finally figure out the long way (through your own experience), about what really works; a calorie deficit, proper nutrition, intelligent training, changing your lifestyle and replacing your old negative habits with positive new ones.

Through all the Internet diets that have come and gone in the last decade, this e-book is one that has stood the test of time. It has been an Internet best seller every year since 2003. Men and women of all ages in over 141 countries have lost anywhere from a few pounds to 253 pounds using Burn the Fat, Feed the Muscle. The program consistently gets positive reviews and has earned a reputation for being sensible, science-based, honest and effective.

The author, Tom Venuto, received his degree in exercise science and has held certifications as a strength and conditioning specialist and personal trainer, but more importantly, Tom walks the talk. He is a natural-for-life bodybuilder, which means that he’s never taken steroids or other body-enhancing drugs. Venuto has competed in bodybuilding 28 times and has 6-pack abs you have to see to believe (check out the picture at www.burnthefat.com of Tom at 3.7% body fat).

Although Tom admits that he was never obese, he says he always struggled with stomach fat and never saw his abs until he’d gone through many years of trial and error and a lot of hard work.  Many people are encouraged when they hear that Tom is a lot like them and that he was not genetically predisposed to be lean. It gives them the hope that they can do it too.

Now that you know about the history and the author, here’s a quick overview of what you’ll find when you read Burn the Fat, Feed the Muscle.

Burn The Fat, Feed the Muscle is published in Adobe PDF format so you can download the e-book. It’s on the long side at 300+ pages, so if you’re looking for a Cliff’s Notes type of read, this might not be the book you want. On the other hand, if you’re a detail person or if you want to know not just what to do, but also why you’re doing it, then Burn The Fat, Feed the Muscle is exactly what you’re looking for.

For more than 20 years, the author has studied physique athletes (bodybuilders, female figure competitors and fitness models). That’s the whole premise of this book: If you want to get lean as quickly as possible, wouldn’t it make sense to find the leanest people in the world, find out how they did it and do what they do?

When you read more about this on the web page at www.BurnTheFat.com, the idea of a program based on bodybuilder and fitness model techniques makes perfect sense, although it does intimidate some people at first.

In the introduction of the book however, Venuto points out: “Burn The Fat, Feed The Muscle was created BY a bodybuilder, but it’s not just FOR bodybuilders.” In fact, the book easily could have been titled, “What every man and woman can learn from bodybuilders about permanent fat loss.”

The nutrition techniques will work for anyone because they progress in stages from beginner to advanced. Unless you plan on competing in a fitness or bodybuilding competition, you’ll only need to use phase one, aka, the “baseline” diet. If you want to get “ripped”, with the six pack abs look – you can use phase two and phase three of the program, where you will find the more advanced techniques that many people have used to prepare for their first bodybuilding or figure competitions.  

The main focus of the e-book is nutrition, because nutrition is arguably the most important key to getting lean. You could have the best training program in the world, but if you eat more calories than you burn, you’ll gain fat regardless of your well-designed training plan.

In the chapters on nutrition, you’ll learn how to set up a meal plan you can enjoy by using Tom’s menu “template” system: You just choose the foods you like (pick from the recommended food lists), plug them into the meal plan template, and your menus virtually create themselves. Sample menus are also provided for ideas.

You also learn the truth about six pack abs: Body fat tissue lies on TOP of the abdominal muscles, so you’ll NEVER see your abs unless your body fat gets low enough. You can’t burn fat off your abs with abdominal exercises like crunches or sit ups. You must get the nutrition right to achieve very low body fat levels.

In Burn the Fat, Feed the Muscle, you learn everything you need to know about calories, protein, carbs and fat to get low levels of body fat. You’ll learn the facts about low carb and high protein diets. You’ll get the inside scoop on fat burning foods – including lists of what to eat and when to eat them.

You also learn how to set up a training program. These are the same workout routines used by top natural bodybuilding and fitness champions.  However, Burn the Fat, Feed the Muscle nutrition works in combination with any training program (so you can use your own workout if you choose).

The 2 components are weight training and cardiovascular training. You’ll need access to basic equipment at home like dumbbells and barbells or you can train in a gym. One caveat: This e-book doesn’t give you photos or detailed instructions on how to perform each exercise. There’s more attention given to nutrition than training in this e-book, and if you use the training programs, it assumes you know how to perform basic weight training exercises.

Customizing your program is a major theme in chapter 5, which explains metabolic individuality and how to figure out your unique body type.  The major lesson is: There’s no one-size-fits-all nutrition program. If you have special needs, for example, if you’re lactose intolerant, allergic to gluten or if you’re just a picky eater, you can easily modify the menus to work for you.

In addition to the nutrition and training plan, chapter one contains what is probably the best explanation of goal setting, mental training and the psychology of motivation that you will ever read in any book. If you know what to do but you have a hard time doing it (ie, if old bad habits keep haunting you or if you’re inconsistent with your diet or nutrition), you’ll find the solution in the mental training, not the physical training.

In summary, Burn The Fat, Feed The Muscle is no quick fix. You don’t get six pack abs or a body like a fitness model by training a few minutes a day and eating haphazardly or cheating frequently. This program calls for structure and requires effort. In fact, many Burn The Fat customers have said that the main reason they bought the program was because it openly admits that fat loss is hard work. However, it’s worth it because if you follow the program, there’s no question that you will get very, very lean.

After all these years, Tom Venuto’s Burn The Fat, Feed The Muscle is a classic in the diet and nutrition e-book genre. There are many imitators and copycats, but if you want the original, this is it. Burn the Fat, Feed the Muscle is literally the “bible of fat loss.”

You can get more information and download the e-book at the official site here: www.burnthefat.com

Permalink | Resource by Anonymous at 2010-08-15 05:08:34, Source: (Edit)
The "Is It A Scam?" Review

Thinking About Buying Burn The Fat, Feed The Muscle? WAIT! Find Out What You're Getting Yourself Into BEFORE You Buy

Burn The Fat, Feed The Muscle makes some outrageous claims, has a bunch of larger-than-life testimonials, and costs more than your average hardcover book. When scrolling through the (very long) official website, your mind will be racing with questions wondering if it’s a scam or a legitimate program, because you have to admit, the concept behind the program is very intriguing.

It’s getting harder every day to distinguish the legitimate fat loss programs from the ones that are nothing but scams, so…

Before you decide to purchase Burn The Fat, Feed The Muscle, let’s put it to the test.


First, the author, Tom Venuto has been featured on hundreds of websites as well as in magazines such as Natural Bodybuilding & Fitness, Ironman, Men’s Exercise and Men’s Fitness. Tom is also the author of a hardcover national best-seller, The Body Fat Solution (Penguin/Avery books). There was even a blurb about his latest book in Oprah Magazine.

Venuto is a bodybuilder – in fact, his whole system is based on “fat-burning secrets of bodybuilders and fitness models.”  Looking at his pictures, you can see that he is beyond good shape, the guy is jacked and six-packed.  You’d be tempted to scream “Steroids” except that Venuto says he’s lifetime natural and has competed in drug-tested competitions for more than 20 years.

After a little more research, you’ll find that Burn The Fat was released in 2002 and was the #1 e-book best-seller for 4 years in a row. Most Internet weight loss programs haven’t even been around that long, let alone topped the charts that long. Also, New York City publishers and major magazines like Men’s Fitness don’t give the time of day to fly-by-night Internet marketers, so there’s some credibility.

But the real question is, does the program actually work?

The claim made by Burn The Fat, Feed The Muscle is that bodybuilders and fitness models are the leanest athletes in the world. Venuto himself was 3.7% body fat at one point (note: on the day of a contest). Therefore, says Venuto, if you find out how bodybuilding, fitness and figure competitors get so lean and you do the same thing, you will get the same results. It makes sense. However, there’s no magic solution here.

From reading Burn The Fat, Feed The Muscle, you learn that you won’t get 6-pack abs or a body like a fitness model by training a few minutes a day and eating junk. You learn that to get lean you have to change your lifestyle and adopt new habits to replace the old ones that made you fat. You learn that to get “ripped” it takes an even more regimented nutrition program.

When looking at the Burn The Fat website, you’ll see a home page plastered with testimonials from people of all ages. Since it’s impossible to be sure these testimonials/people are real, a little outside research is in order. What you’ll find on a web search is a free discussion forum called the Burn The Fat Facebook group, which has several thousand members who support each other to implement the program. You’ll also find several Burn The Fat Yahoo groups. There is also a paid online support community (sponsored by Venuto), called the Burn The Fat Inner Circle, with thousands of members using the Burn The Fat system. Membership to this site is optional and doesn’t come with the e-book.

With a little more online research, it’s easy to find positive reviews and before and after photos of people who have successful used Burn The Fat to lose weight. You’ll also find some YouTube videos and blogs devoted to chronicling the training journals and nutrition programs of fat burners.

It’s hard to dispute that Burn The Fat, Feed The Muscle is one of the most established fat loss programs online.  Not only is third party proof all over the Internet, this program has been around since 2002. A program just can’t survive that long on the web if there isn’t good word of mouth. And of course, we know this method has worked for bodybuilders for decades.

The final question then becomes, will it work for YOU?

Burn The Fat, Feed The  Muscle is a best seller and there’s proof that it works.  But it will probably appeal the most to a certain kind of person.  First, it takes effort and a significant time investment.  It trades focus, dedication and hard work to get significant, permanent and natural fat loss (as opposed to some rapid fat loss programs where you’re required to take drugs or supplements and where the weight is a lot more likely to come back).

Another thing to know is that the main focus of the e-book is on nutrition, and it requires counting calories and crunching numbers to create menu plans. There’s a lot of value in that kind of precision, but this approach may not be for everyone.  Some people prefer to just estimate portion sizes. Burn The Fat is probably ideal for people who need structure, enjoy planning and are detail-oriented (accountants, engineers, math buffs and other analytical types will be in seventh heaven). If you like to know WHY you’re doing something instead of just being told WHAT to do, you’ll appreciate the detail in the 300+ pages.  It’s definitely thorough. Encyclopedic even.

Here’s the bottom line:

If you want a quick fix weight loss solution, if you’re looking for what pill to take or if you’re not willing to exercise, then Burn The Fat, Feed The Muscle is probably not for you.

On the other hand, if you’ve tried all the diet trends and fads, if you really want to know the (sometimes uncomfortable) truth about fat loss and if you have the discipline to make lifestyle changes, then you’ll find Burn The Fat, Feed The Muscle to be an excellent investment that delivers what it promises – you burn off the fat, you keep your muscle and you don’t have to starve yourself to do it.

It may not be for everyone, but it’s no scam. Burn The Fat, Feed The Muscle is legitimate and effective. You can learn more at the official website at http://www.BurnTheFat.com

Permalink | Resource by Anonymous at 2010-08-15 05:08:52, Source: (Edit)
The Testimonial Review

How I Went From A Fat "Couch Potato" Who Tried Every Diet Gimmick on Late Night Infomercials to Losing 63 Pounds and Now Dominating the Courts on Friday Night's "Shirts vs. Skins" Pick-up Basketball Games

Today, I am healthy, lean and athletic, but just 12 months ago my life was a wreck and I had almost given up on myself. Just getting ready for work in the morning was beginning to wear on me because I had to stare at myself in the mirror, ashamed of what I had become. I looked awful no matter how well I dressed and I felt awful all the time. I couldn’t even hide that I was an unhappy fat guy anymore.

I’ve always been a success, at least in business, but my body didn’t reflect who I really was. My physical condition was bringing my whole life down. I desperately tried to convince myself that I was more than what I looked like – that I was strong, happy, and free. But I wasn’t those things, I was holding on to false hope and an even falser sense of identity. Somewhere, deep inside of me, there was a little voice that kept telling me “I’m more than this.”

There were many times that I got so fed up with myself, that I would try anything that promised to help me lose the weight I’d gained over the years. I was the customer who used to keep the infomercial companies in business.

I tried everything. Supplements, training gadgets and gizmo’s, diets, you name it. I even had a gym membership at one of the nicest health clubs in town at $119 a month. The cold hard truth is that everything I tried only left me feeling worse off than when I started because nothing worked.

The supplements didn’t work like the ads said. The fancy exercise equipment didn’t work and the training programs left me weak and exhausted, and they never helped me get any kind of a build (especially not in “just 5 minutes a day!”) The diets did nothing but dictate what I couldn’t eat, and I was starving all the time. I’ll tell you – that really messes with your head, not to mention your energy levels.

I actually enjoyed the gym membership, but every time I went in, I wasn’t sure what to do or expect. I didn’t really have a plan. I just went in to work up a sweat, and that’s all I ever got - sweaty. I blew off some steam, spent some energy, and then went home. At times, I felt a little stronger, and I would even flex in front of the mirror at home, but I knew that I hadn’t changed much at all. I was still FAT. It’s funny looking back – I actually used to reward myself with ice cream after going to the gym, as if I’d earned the right to pig out.

I stopped going to the gym after awhile, fed up with my lack of results, even though I was still locked into paying for it. My weight slowly started to creep up even more. Just when I was about to throw in the towel, one of my buddies recommend that I take a look at this new fat loss program they were on. I ignored the advice, knowing I had been fooled before, but then I began to notice he was losing weight. Every time I saw him again, he looked leaner. Not only was he losing weight, apparently he was actually loving the process too. He couldn’t stop talking about it to everyone, so finally, after a few months I decided to see what all the fuss was about.

I looked up the program, Burn the Fat, Feed the Muscle on the internet and bought it late one night. It was a download and I was glad I could read it right away because I wanted to find out quickly if this was another scam or if it could really help me. I felt like this was my last chance to lose the weight, and the last time I would ever let myself be fooled again.

While reading it, I found out that the author, Tom Venuto, was a lifetime natural bodybuilder who has gotten his bodyfat percentage down to less than 4% (After reading the book, I can tell you that anything under 10% bodyfat is like super-lean!). It made sense that a bodybuilder would be one of the best people to go to for advice about fat loss problems. Venuto has had to diet down for over 25 competitions, as it turns out.

I read chapter one that night, which is the goals and motivation chapter. It was at that moment that everything in my life came into perspective – all the failed attempts, all the troubles. I realized that my mind was working against me – my own negative thoughts were preventing me from achieving my goals. Actually, I didn’t even have goals until I was done reading the first chapter. I needed to rewire my thoughts before I could even think about changing my actions.

I went to bed that night with a completely different perspective, and I already had a plan for the next day. I finished the rest of the book that week, and my life hasn’t been the same since. To say that my body has changed would be an understatement, because my entire LIFE has changed. I’m enjoying things today I thought I would never experience again. I go hiking and boating in the summertime. I take off my shirt on the basketball court without a second thought! I look and feel better than I ever have.

There was a little bit of a learning curve and some number-crunching in the beginning, but as I learned more about nutrition and tried new recipes, it got easier as I went along. The best part of this program is that it takes you by the hand, and leads you one step at a time – baby steps. I didn’t do anything crazy or drastic. Just small adjustments, and those old habits that were changing began to add up.

This program really isn’t a diet, it’s a new way of living, and I was eating way more than I had on any diet I had been on before. I think the discipline you need to follow this program in the beginning was the real wake up call for me. It made me realize I was blaming my condition on everything but myself and I had actually been lazy in the past, always looking for a quick fix.

There are a lot of garbage diet programs out there. I should know because I’ve tried them all. Burn the Fat, Feed the Muscle really worked for me, and I would recommend it for anyone who has been struggling to lose weight for a long time without any success. I lost 63 pounds, but some people have lost more than 100 pounds and one guy lost 218 pounds. Take a look at the www.BurnTheFat.com website and you can read some more stories from other people. Check out the testimonials page. Good luck.

Permalink | Resource by Anonymous at 2010-08-15 05:08:41, Source: (Edit)
MINI SALES LETTER #1

Who Else Wants To Burn Off Body Fat And Turbo-Charge Their Metabolism?

Dear Friend,

Tens of thousands of men and women in more than 141 countries are now enjoying the lean and muscular bodies they never believed they could have. The best part is, they did it without drugs, supplements or starvation diets, and without messing up their metabolisms…

How did they do it? They used a scientifically-proven and real-world tested program that’s been sweeping the Internet called, Burn The Fat, Feed The Muscle ("Burn The Fat" For short

What Makes This Fat Burning Breakthrough So Exciting is That it Gives You The Power To...

  • Lose fat permanently. It's a fact - 95% of the people who go on conventional diets gain all the weight back and sometimes they end up fatter than when they started. Burn The Fat teaches you how to be in the successful 5% group that keeps fat off forever.
  • Lose body fat without wrecking your metabolism. If you've ever started a diet, then smashed into the dreaded "fat loss plateau," it's probably because you cannibalized your own muscle and slowed down your metabolism. The Burn The Fat system teaches you the only way to prevent your metabolism from crashing when you diet and what to do if you think you’ve already damaged your metabolism
  • Lose fat without drugs. Steroids or fat burning drugs can work, but the results are temporary and the side effects are nasty. The tiny handful of natural bodybuilders who have learned how to use training and nutrition science to alter body composition without drugs are the only people in the world who keep their fat loss and muscle gains permanently. You will learn these fat burning secrets from a natural bodybuilding champion who knows from real-world experience exactly how it's done and has been teaching “regular people” how to do it for more than 17 years.
  • Lose fat without supplements. 97% of all supplements are a total waste of money! You are being lied to and ripped off by profit-hungry companies that don't give a rat's turd about your health and well-being. If you want to learn the ugly truth about the $13 billion per year supplement industry, and the $40 billion per year weight loss industry, then read every word of this report because it could save you thousands of your hard-earned dollars!

Introducing The World’s First Complete Fat Burning System Based on The Secret Techniques of The World's Best Bodybuilders and Fitness Models

"Burn the Fat, Feed the Muscle" (BFFM) is a 340 page fat burning success manual in e-book format, jam-packed cover to cover with all the fat loss methods previously known by only by an elite group of top fitness models and bodybuilders.

All around the world, thousands of people are calling Burn The Fat their “Fat Loss Bible” because in one place, you now have all the information you'll ever need to help you melt away body fat permanently without losing muscle and without using risky and dangerous drugs or expensive and unnecessary supplements.

Here's just a small sample of what you'll learn when you Get your copy of Burn the Fat, Feed the Muscle today:

  • Fat burning nutrition secrets to break through any fat loss plateau - even if you have bad genetics, a slow metabolism or you’ve been stuck at the same weight for years! 10 fool-proof methods that work like magic every time.
  • The top twelve worst foods you should never eat
  • The top twelve best foods you should eat all the time
  • How to crank up your metabolism and turn your body into a food-incinerating, fat-melting human blast furnace! Easy metabolism-boosting techniques revealed!
  • The #1 reason why most people can't drop the last 10 -20 lbs of ab flab and how you can lose it with ease...and (if you want to), go even further and get hyper-ripped and rock-hard like a bodybuilder or fitness model
  • Which body type classification you are and how to eat right for your body type (if you're eating wrong for your body type you can forget about losing any body fat no matter how hard you train or how strictly you diet)
  • How to boost your energy levels higher than you ever thought possible - almost instantly! (you'll notice the difference the very first day)
  • The #1 most effective way to burn body fat ever (If you could only make one change to your current diet program, this would be it!)
  • Dozens of the best-kept fat loss secrets of bodybuilders and fitness models that almost NOBODY knows about...compiled by a 14-year, rare study of the most "ripped"athletes on earth
  • The three critical factors that determine whether you'll lose muscle while dieting...and how the slightest nutritional "tweak" can guarantee you keep every ounce of precious lean body mass while you're dieting
  • 7 strategies to make sure your body never goes into "starvation mode" and the one thing you must do immediately if you suspect it's already happened to you
  • What to do when you've tried everything and the stubborn fat still won't come off (this is one of the little-known tactics bodybuilders and fitness models use in the final weeks before competitions)
  • Why you don’t need supplements (they’re totally optional), and why you'll never get the whole truth about “fat burner” supplements from any magazine (Even if they wanted to tell you, there’s a reason why they CAN'T!)
  • Why you will almost ALWAYS fail to keep the fat off permanently if you use a conventional low carbohydrate diet - If you've failed on low carb diets before (especially diets that put you in ketosis), this is the reason why!
  • How a "unique new spin" on the old low carb diet can increase your rate of fat loss to the maximum possible without muscle loss or metabolic downgrade
  • Fat-slashing cardio routines and the truth about how much cardio you REALLY need to lose body fat and when you should do it for maximum impact
  • Not one, but FOUR weight training programs designed to fit your schedule and experience level - plus a "conservative" routine for "time-crunched" people who can't train as often as they'd like to - YOU pick the routine you want; its all mapped out for you day by day
  • The psychology of permanent fat loss...Goal setting and motivation tactics that program your subconscious mind for massive success...Follow this "secret mental training formula" and you'll be practically "hypnotized" into eating properly and working out consistently!

And that is just the beginning! Burn the Fat Feed the Muscle is so much more than just an "e-book" - it's a complete fat burning SYSTEM for sure-fire success.

In fact, this is quite possibly the most comprehensive program for fat loss ever developed because it covers fat burning nutrition, fat burning cardio training, fat burning weight training, as well as the fat burning psychology and motivation techniques that none of the other trainers or nutritionists teach ever you!

This is Not A “Diet” – It’s A Lifestyle Change

There are NO gimmicks in this program - there are no supplements or pills to buy and no hidden agendas - just the FACTS you need to know to get a lean body now. It’s great news that someone has finally released an effective fat burning program based on the truth, but this also means that you have to ask if this is the right program for you:

Anyone who is not willing to exercise and work hard, anyone who is not willing to be disciplined about what they eat, anyone looking for a quick fix solution to fat loss, anyone who wants “overnight results,” anyone looking for a "magic bullet" offered by the likes of fat burning pills, diet shakes, or "fat-burning" creams and gels is just not ready for a program like Burn The Fat yet.

On the other hand, if you’re sick of the B.S. and gimmicks in the weight loss industry, if you’re willing to work at it and make a lifestyle change and you know you could be doing a whole lot better with your fat loss results, then you have definitely found the honest and effective fat loss solution you’ve been searching for.

To learn more about the Burn The Fat system and to find out how YOU can start turning your body into a “fat burning machine” today, visit the Burn The Fat Website at www.burnthefat.com

Sincerely,

[Your name or your website.com]

PS Wait until you see the testimonials and success stories! Last time we checked, there were 42 pages of success stories – hundreds of them - which proves this method works – and it works for almost anyone! It works for men as well as women. It works if you’re 21 or 61… whether you have 10 lbs to lose or 100 lbs. Whatever your goals, it doesn’t matter. Other people have done it and so can you. See for yourself and learn more by visiting the burn the fat site today:

www.burnthefat.com

Permalink | Resource by Anonymous at 2010-08-15 05:08:36, Source: (Edit)
MINI SALES LETTER #2

The Ultimate Method for Permanent, Natural Fat Loss…

Discover How to Lose Stubborn Body Fat At Any Age, Even If You’ve Tried Everything And Nothing Has Ever Worked For You Before

Dear Friend,

If you want to lose fat permanently without losing muscle, and you want to do it naturally – without drugs, pills, gimmicks or fad diets – then this will be the most important message you will ever read. Here’s why:

A small health & fitness publishing company from New Jersey (Burn The Fat Enterprises), has finally decided to publish a full length e-book about how to lose body fat using the little known methods of natural bodybuilders and fitness models.

Here are some of the amazing and revealing facts you will learn when you read this exciting and revealing new book:

  • Why 95% of all diets fail...and the exact, detailed steps you must take to be in the successful 5% (and stay there!) • Why it's physiologically impossible for conventional diets to ever work...unless you know this one simple trick! It's a metabolism-saver for chronic dieters and it's one of the first things the author would teach you if he coached you in person
  • The twelve worst foods you should never eat
  • The twelve best foods you should eat all the time
  • Why dieting below your critical calorie level can wreck your metabolism and actually make you fatter! (and how to know when you're in the danger zone)...also, the precise calculations for your optimal calorie level
  • How to eat 50% more calories without storing an ounce as fat - It's true -you can actually eat more food while losing more fat if you use this simple, but often overlooked strategy!
  • The #1 reason why most people can't drop the last 10 lbs of ab flab and how you can lose it with ease...and (if you want to), go even further and get “ripped” and rock-hard like a bodybuilder or fitness model
  • Important lessons you can learn from the Zone and Atkins diet...including the hidden reason why most people fail on both diets in the long run
  • The one food combination you should NEVER, EVER eat - break this rule and you're guaranteed to pack on lumps of ugly fat so fast you'll wonder what hit you! (and almost everybody's doing it!)
  • Which body type classification you are and how to eat right for your body type (if you're eating wrong for your body type you can forget about losing any fat no matter how hard you train or how strictly you diet)
  • The #1 most effective way to burn body fat ever (If you could only make ONE change to your current diet program, this would be it!)
  • 7 strategies to make sure your body never goes into "starvation mode" and the ONE THING you must do IMMEDIATELY if you suspect it's already happened
  • The three critical factors that determine whether you'll lose muscle while dieting...and how the slightest nutritional "tweak" can guarantee you keep every ounce of lean muscle mass while you quickly drop the fat
  • Dozens of the best-kept fat burning secrets of bodybuilders and fitness models that almost NOBODY knows about...compiled by a 14-year, rare study of the most "ripped" athletes on earth
  • What to do when you've tried everything and the stubborn fat still won't come off (this is one of the little-known tactics bodybuilders and fitness models use in the final weeks before competitions)
  • Secrets of meal frequency and timing that will amplify your body's natural rate of calorie-burning (There's a lot more to it than just eating small, frequent meals)
  • How a "new spin" on the old low carb diet can increase your rate of fat loss to the maximum possible without muscle loss or metabolic downgrade
  • Why you will almost ALWAYS fail to keep the fat off if you use a conventional low carbohydrate diet - If you've failed on low carb diets before, this is the reason why
  • The truth about how much cardio you REALLY need to lose the fat and the best times to do it for maximum impact
  • Not one, but FOUR weight training programs designed to fit your schedule and experience level - plus a "conservative" routine for "time-crunched" people who can't train as often as they'd like to
  • Unleash the awesome hidden powers of your mind and find out the psychological reason why most people unconsciously sabotage themselves...just when their diets are beginning to work!
  • The psychology of permanent fat loss...Goal setting and motivation tactics that program your subconscious mind for massive success...Follow this "secret mental training formula" and you'll be practically "hypnotized" into eating properly and working out consistently

And that’s just a tiny fraction of what you’ll learn in this information-packed "bible" to a leaner, more muscular body.

This book comes with an iron-clad money back guarantee and it’s easy to order. Best of all, because it’s finally available as an instantly downloadable e-book, you can get started within the next 10 minutes and begin seeing and feeling results immediately. To get more information, or to place your order, simply click on the link below:

www.BurnTheFat.com

PS. You also get 5 FREE bonuses worth $380.00 if you decide to order before the introductory promotion ends…

Permalink | Resource by Anonymous at 2010-08-15 05:08:00, Source: (Edit)
Bizarre side-effect of getting TOO lean

Hi [first name],
 
The Burn the Fat, Feed the Muscle (BFFM) program
(http://YOURCBID.burnthefat.hop.clickbank.net)
has been one of the most popular fat loss programs
online for almost 10 years.
 
Although some people consider BFFM a little intense, this
program has earned a reputation for being so effective,
that many people achieve six pack abs and very low body
fat for the first time in their lives where other
programs had failed them...
 
But then some "newly ripped" people find themselves
with an odd side effect of being TOO lean that they
weren't expecting (and sometimes other people notice
and give them "flack" for it).
 
I swear this is a real phenomenon and this question comes up
a lot more than you'd think.
 
Burn the Fat, Feed the Muscle author Tom Venuto explains this
bizarre side effect in this interesting and entertaining new
article, as he answers a reader's question:
 
http://YOURCBID.burnthefat.hop.clickbank.net/?page=lose_face_fat
 
Sincerely,
 
[your name]  

Permalink | Resource by Anonymous at 2010-08-15 06:08:40, Source: (Edit)
how to get rid of loose skin after wt. loss

Hi [first name],
 
Dropping a ton of unwanted ugly body fat might seem like
it has nothing but upsides...
 
But some people experience a negative side effect from
large weight losses...
 
It's maddening and frustrating to a lot of people and sometimes even
has medical consequences.
 
That side effect is loose skin.
 
There's a LOT to know about this exasperating condition and
there ARE some things you can do about it
 
Skin removal surgery is NOT a foregone conclusion - even if you
have 100 lbs to lose.
 
Here's a new article on loose skin that I think you'll find
VERY interesting.
 
The article was written by fat loss expert Tom Venuto and
it gives you his list of "14 things you need to know about
loose skin" and what to do about it.
 
You can read it here:
http://YOURCBID.burnthefat.hop.clickbank.net/?page=loose_skin
 
(some pretty amazing pictures at the end)
 
Sincerely,
 
[your name]

Permalink | Resource by Anonymous at 2010-08-15 06:08:17, Source: (Edit)
Night Time Eating And Fat Loss

Affiliate instructions: You have permission to publish this article in your e-zine, on your website, on your blog or on your forum, provided the entire column is unaltered and the bio/about the author box is included in its entirety. All you need to do is copy and paste. You may of course, replace all www.burnthefat.com links with your affiliate hoplink. It's also great idea to include a clickable book cover graphic and or an author photo with each Q & A column you print.

Please note: you do NOT have permission to submit this article to any article directories. This article is syndicated for reprint on your own website, blog, forum or ezine only. The copyright is still held by the author, Tom Venuto, and Burn The Fat Dot Com, A Division of Fitness Renaissance, LLC

Title: Night Time Eating And Fat Loss
By line: By Tom Venuto
URL: www.burnthefat.com (replace with your clickbank affiliate hoplink - click on "hoplink instructions in navigation links to your left if you need help)
Word count: 1941 words
Related keywords: night time eating, eating at night, eating before bed, bedtime meal, midnight snacks and fat loss, within day energy balance, eating after 6pm, eating carbs at night, bedtime snack, fat loss, lose weight, loose weight, weight loss, fat loss, lose fat, loose fat, burn the fat, burn the fat feed the muscle, BFFM, tom venuto

--------------------------------------------------------------------------------

Night Time Eating And Fat Loss
By Tom Venuto
www.BurnTheFat.com
“Eat breakfast like a king, eat lunch like a prince and eat dinner like a pauper.” This maxim can be attributed to nutrition writer Adelle Davis, and since her passing in 1974, the advice to eat less at night to help with fat loss has lived on and continued to circulate in many different incarnations. This includes suggestions such as:

“Don't eat a lot before bedtime”
“Don’t eat midnight snacks”
“Don’t eat anything after 7pm”
“Don’t eat any carbs at night”
“Don’t eat any carbs after 3 pm”
and so on…

I too believe that eating lightly at night is usually very solid advice for people seeking increased fat loss, especially for people who are inactive at night. However, some fitness experts today, when they hear “eat less at night,” start screaming, "Diet Voodoo!”…

Opinions on this subject are definitely mixed. Many highly respected experts strongly recommend eating less at night to improve fat loss, while others suggest that it’s only "calories in vs calories out" over 24 hours that matters.

The critics say that it’s ridiculous to cut off food intake at a certain hour or to presume that “carbs turn to fat” at night as if there were some kind of nocturnal carbohydrate gremlins waiting to shuttle calories into fat cells when the moon is full. They suggest that if you eat less in the morning and eat more at night, it all “balances itself out at the end of the day.”

Of course, food does not turn to fat just because it’s eaten after a certain “cutoff hour” and carbs do not necessarily turn to fat at night either (although there are hypotheses about low evening insulin sensitivity having some significance). What we do know for certain is that the law of energy balance is with us at all hours of the day - and that bears some deeper consideration when you realize that we expend the least energy when we are sleeping and many people spend the entire evening watching TV.

I had the privilege of interviewing sports nutritionist and dietician Dan Benardot, PhD, and he gave us a very interesting perspective on this.

Dr. Benardot said that thinking in terms of 24 hour energy balance may be a seriously flawed and outdated concept. He says that the old model of energy balance looks at calories in versus calories out in 24 hour units. However, what really happens is that your body allocates energy minute by minute and hour by hour as your body’s needs dictate, not at some specified 24 hour end point.

I first heard this concept suggested by Dr. Fred Hatfield about 15 years ago. Hatfield explained how and why you should be thinking ahead to the next three hours and adjusting your energy intake accordingly.

Although it’s not really a new idea, Dr. Benardot has recently taken this concept to a much higher level of refinement and he calls the new paradigm, “Within Day Energy Balance.”

The Within Day Energy balance approach not only backs up the practice of eating small meals approximately every three hours, AND the practice of “nutrient timing” (which is why post workout nutrition is such a popular topic today, and rightly so)… it also suggests that we should adjust our energy intake according to our activity.

Let’s make the assumption most people come home from work, then plop on the couch in front of the TV all night. Let’s also assume that the majority of people go to bed late in the evening, usually around 10 pm, 11 pm or midnight. Therefore, nightime is the period during which the least energy is being expended.

If this is true, then it’s logical to suggest that one should not eat huge amounts of calories at night, especially right before bed because that would provide excess fuel at a time when it is not needed. The result is increased likelihood of fat storage.

From the within day energy balance perspective, the advice to eat less at night makes complete sense. Of course it also suggests that if you train at night, then you should eat more at night to support that activity beforehand and to support recovery afterwards.

Those stuck on a 24 hour model of energy expenditure would say timing of energy intake doesn't matter as long as the total calories for the day are in a deficit. But who ever decided that the body operates on a 24-hour “DAY”?

Try this test (or not!): Eat a 2500 calorie per day diet, with nothing for breakfast, nothing before or after your morning workout, 500 calories for lunch, 750 calories for dinner and 1250 calories before bedtime.

Now compare that to the SAME 2500 calorie diet with 6 small meals of approximately 420 calories per meal and then tweak those meal sizes a bit so that you eat a little more before and after your workout and a little less later at night.

Both are 2500 calories per day. According to “24 hour energy balance” thinking, both diets will produce the same results in performance, health and body composition. But will they?

Does your body really do a calculation at midnight and add up the day’s totals like a business man when he closes out the register at night? It’s a lot more logical that energy is stored in real time and energy is burned in real time, rather than accounted for at the end of each 24 hour period.

24 hour energy balance is just one way to academically sort calories so you can understand it and count it in convenient units of time. This has its uses, as in calculating a daily calorie intake level for menu planning purposes.

Ok, but enough about calories, what about the individual macronutrients? Some people don't simply suggest eating fewer calories at night, they suggest you take your calorie cut specifically from CARBS rather than from all macronutrients evenly across the board. Is there anything to it?

Well, there’s more than one theory. The most commonly quoted theory has to do with insulin.

The late bodybuilding guru Dan Duchaine was once asked by a competitor,

“I want to get cut up for an upcoming contest. Should I eat at night? I heard I shouldn’t eat carbs after six pm.”

Duchaine answered:
“It’s true that insulin sensitivity is lowest at night. Let’s discuss what is happening in your body that makes it dislike carbs at night. Cortisol, a catabolic hormone, is highest at night. When cortisol is elevated, your muscle cell insulin sensitivity is lowered…”

More recently, David Barr wrote a tip on “lower carbs at night” for T-Muscle Magazine. He said:

“Even when bulking, you don’t want to start scarfing down Pop Tarts before you go to bed. Our muscle insulin sensitivity decreases as the day wears on, meaning that we’re more likely to generate a large insulin response from ingesting carbs. Stated differently, we’re more predisposed to adding fat mass by eating carbs at night because our body doesn’t handle the hormone insulin as well as it does earlier in the day.”

Mind you, Barr is a not a “voodoo” guy; he is a respected scientist who also happens to be well known as a “dogma destroyer” and “myth buster”… and Duchaine, although he had a shady past and some run-ins with the law, was nevertheless highly respected by nearly all in the bodybuilding world for his ahead-of-his-time nutrition wisdom.

As a result of advice like this, word got out in the bodybuilding and fitness community that you should eat fewer carbs at night. Real world results and the “test of time” have suggested that this is an effective strategy. I also don’t know a single nutrition or training expert who doesn’t agree that insulin management and improvement of insulin sensitivity aren’t effective approaches in the management of body fat.

However, it’s only fair to point out that not all scientists agree that cutting carbs at night will have any real world impact on fat loss, outside of any additional calorie deficit created by it. Dr. Benardot, for example, doesn’t think there’s much to it. He says that exercisers and athletes in particular, usually have excellent glycemic control, so the ratio of macronutrients should not be as much of an issue as the total energy balance in relation to energy needs at a particular time and the meal frequency (eating every 3 hours).

Regardless of which side of the “carbs at night” debate you lean towards, if you consider the within day energy balance principle, it makes perfect sense not to eat large, calorie-dense meals late at night before bedtime.

Keep in mind of course, that cutting back on your calories and/or carbs at night makes the most sense in the context of a fat loss program, especially if fat loss has been slow. It’s quite possible that I might give the exact opposite advice to the skinny “ectomorph” who is having a hard time gaining muscular body weight.

Also consider that this doesn’t necessarily mean eating nothing at night; it may simply mean eating smaller meals or emphasizing lean protein and green veggies (or a small protein shake) at night.

Many programs suggest a specific time when you should eat your last meal of the day. However, I’d suggest avoiding an absolute cut off time, such as “no food or no carbs after 6 pm, etc,” because people go to bed at different times, and maintenance of steady blood sugar and an optimal hormonal balance even at night are also important goals.

A more personalized suggestion is to cut off food intake 3 hours before bedtime, if practical and possible. For example, if you eat dinner at 6 pm, but don’t go to bed until 12 midnight, then a small 9 pm meal or a snack makes sense, but keep it light, preferably lean protein, and dont raid the refrigerator at 11:55!

An important rule to remember in all cases, is that whatever is working, keep doing more of it. If you eat your largest meal before bed and lose fat anyway, I would never tell you to change that. Results are what counts. On the other hand, if you’re stuck at a fat loss plateau, this is a technique I’d suggest you give a try.

Night time eating is likely to remain a subject of debate - especially the part about whether carbs should be targeted for removal in evening meals.

However, perhaps even those who are skeptical can consider, that if cutting out carbs at night is effective for fat loss, it may be for the simple reason that it forces you to eat less automatically.

In other words, setting a rule to eat fewer calories or to eat fewer carbs at night may be a very effective way to keep your daily calories in check and to match intake to activity, whereas people who are allowed to eat ad libitum at night when they’re home, glued to the couch and watching TV, etc., may tend to overeat when food is readily available, but the energy is not needed in large amounts.

Me personally? Unless I’m weight training at night, I have always reduced calories and carbs at night when “cutting” for bodybuilding competition. It’s worked so well for me that I devoted a whole section to it in my program, Burn The Fat, Feed The Muscle (BFFM) and I call the techniques “calorie tapering” and “carb tapering.” For more information on how I use these methods to help me reach single digit body fat, you can visit: www.BurnTheFat.com

Tom Venuto, author of
Burn The Fat Feed The Muscle
http://YOURAFFID.burnthefat.hop.clickbank.net

Founder & CEO of
Burn The Fat Inner Circle
http://YOURAFFID.burnthefat.hop.clickbank.net/?page=inner_circle

About the Author:

Tom Venuto is the author of the #1 best seller, Burn the Fat, Feed the Muscle: Fat Burning Secrets of the World’s Best Bodybuilders and Fitness Models. Tom is a lifetime natural bodybuilder and fat loss expert who achieved an astonishing 3.7% body fat level without drugs or supplements. Discover how to increase your metabolism and burn stubborn body fat, find out which foods burn fat and which foods turn to fat, plus get a free fat loss report and mini course by visiting Tom's site at: www.BurnTheFat.com

Permalink | Resource by Anonymous at 2010-08-15 06:08:51, Source: (Edit)
The Truth About Fast Weight Loss

Title: The Truth About Fast Weight Loss
By line: By Tom Venuto
URL: www.burnthefat.com (replace with your clickbank affiliate hoplink - click on "hoplink instructions in navigation links to your left if you need help)
Word count: 1356 words
Related keywords: rapid weight loss, dramatic weight loss, fast weight loss, water weight loss, losing water weight, weight loss scams, fat loss, lose weight, loose weight, weight loss, fat loss, lose fat, loose fat, burn the fat, burn the fat feed the muscle, BFFM, tom venuto

--------------------------------------------------------------------------------

The Truth About Fast Weight Loss
By Tom Venuto
www.BurnTheFat.com
WEIGHT LOSS POP QUIZ: What are 3 things that ALL 8 of these advertisements have in common?

“Burn 30 lbs in 3 weeks - no diet!”

“Lose 9 Pounds Every 11 Days!”

“Lose a pound a day without diet or exercise!”

“Lose 2 pounds a day without dieting!”

“Lose 30 pounds In 30 Days!”

“Lose 20 lbs in 3 weeks!”

“Burn 30 lbs in 25 days!”

“Lose 10 Pounds This Weekend!”

ANSWER: (1) They are all FALSE, (2) they are all DECEPTIVE…
I just did an Internet search for “how fast should you lose weight” and these are just a small sample of ACTUAL ADS that are running this very moment. They sure are enticing, aren’t they? They play on your emotions and on your desire for instant gratification.

But did you know that…

(3) these claims are all actually ILLEGAL, says the Federal Trade Commission (FTC)

“We have known for some time now that there is a serious problem with weight-loss product advertising,” said FTC Chairman Timothy J. Muris. “Reputable marketers continue to take care to avoid false and misleading claims, but it appears that too many unscrupulous marketers are making false claims promising dramatic and effortless weight loss to sell their products. It is not fair to consumers; it is not fair to legitimate businesses, it is illegal, and it will not be tolerated.”

You might be asking, “Ummm, if it will not be tolerated, then why do we keep seeing these ads?” Ah yes, well, God bless the Internet, On Google, you can put up an ad and have it showing in 15 minutes. You can then have it taken down just as fast. Same goes for websites. The FTC couldn’t keep up with OFFLINE false advertising, how are they possibly going to keep up with it ONLINE??? And it’s only going to get worse.

There’s only so much the FTC and other consumer watchdog organizations can do. It’s up to YOU to educate YOURSELF and know the red flags and warning signs of bogus weight loss claims.

Here’s what else the FTC says about why these types of advertising claims are so damaging:

“The deceptive promotion of quick and easy weight loss solutions potentially fuels unrealistic expectations on the part of consumers. consumers who believe that it really is possible to lose a pound (of fat) a day may quickly lose interest in losing a pound a week.”

“The proliferation of “fast and easy” fixes undermines the reality of what it takes to lose weight. People who need to lose weight are buying empty promises.”
I believe that the weight loss education industry has been knocked a few steps backward in the last few years due to (1) the internet and (2) the horrendous reality TV shows that actually encourage people to attempt “extreme” body makeovers or see who can lose weight the fastest. The winners (or shall we say, the “losers”, as if that’s a flattering title to earn), are rewarded generously with fortune, fame and congratulations.

These shows are damaging and despicable. I’m shocked that so many millions tune in and I’m even more surprised how many people think this garbage is “inspiring.”

Let’s face it. Everyone wants to get the fat off as quickly as possible - and having that desire is not wrong – it’s simply human nature. Patience is the one thing you never seem to have when you’ve got a body fat problem. You want the fat gone and you want it gone now!

Like the FTC said, with what we see on TV these days and with web page after web page of fast weight loss claims, you actually start to believe it’s doable and you’re no longer interested in a healthy 1-2 lbs weight loss per week. In fact, you even see people with your own eyes losing weight incredibly fast. How do you deny it’s possible when you see THAT?

Well, the answer comes to you when you expand your time perspective and see where those people are 6, 12, 18 months from now. Deep in your heart, you KNOW the answer…

The faster you lose weight, the more muscle you will lose right along with the fat, and that can really mess up your metabolism.

An even bigger problem with fast weight loss is that it just won’t last. The faster you lose, the more likely you are to gain it back. It’s the the “yo-yo diet effect” - weight goes down, but always comes back up.

What Really Matters Is Not How Much WEIGHT You Lose, But How Much FAT You Lose

Where did your weight loss come from? Did you lose body fat or lean body mass? “Weight” is not the same as “fat.” Weight includes muscle, bone, internal organs as well as lots and lots of water…

Don’t Be Fooled By Water Weight Losses

One thing you should also know is that it’s very common to lose 3 - 5 pounds in the first week on nearly any diet and exercise program and often even more on low carb diets (because low carb diets deplete glycogen and every gram of glycogen holds 3 grams of water). Just remember, its NOT all fat - WATER LOSS IS NOT FAT LOSS - AND WATER LOSS IS TEMPORARY!

The only way to know if you’ve actually lost FAT is with body composition testing. For home body fat self-testing, I recommend the Accu-Measure skinfold caliper as first choice. Even better, get a multi site skinfold caliper test from an experienced tester at a health club, or even an underwater (hydrostatic) or air (bod pod) displacement test.

From literally hundreds of client case studies, I can confirm that it’s rare to lose more than 2 to 3 lbs of weight per week without losing some muscle along with it. If you lose muscle, you are damaging your metabolism and this will lead to a plateau and ultimately to weight relapse.

The Biggest Weight Loss Mistake That Is FATAL To Your Long Term Success

Lack of patience is one of the biggest mistakes people make when it comes to losing body fat. If you want to lose FAT, not muscle, and if you want to keep the fat off for good, then you have to take off the pounds slowly (of course, if you want to crash diet the weight off fast, lose muscle with the fat and gain all the fat back later, be my guest!).

This is one of the toughest lessons that overweight men and women have to learn - and they can be very hard learners. They fight kicking and screaming, insisting that they CAN and they MUST lose it faster.

Then you have these TV shows that encourage the masses that rapid, crash weight loss is okay. To the producers of these shows, I say SHAME ON YOU! To the personal trainers, registered dieticians and medical doctors who are associated with these programs, I say DOUBLE SHAME ON YOU, because you of all people should know better. These shows are not “motivating” or “inspiring” - they are DAMAGING! They are a DISGRACE!

The rapid weight loss being promoted by the media for the sake of ratings and by the weight loss companies for the sake of profits makes it even harder for legitimate fitness and nutrition professionals because our clients say, “But look at so and so on TV - he lost 26 pounds in a week!”

Sure, but 26 pounds of WHAT - and do you have any idea what the long term consequences are?

Short term thinking… foolish.

Do it the right way. The healthy way. Take off pounds slowly, and steadily with a sensible lifestyle program like my Burn The Fat, Feed The Muscle system that includes the important elements of cardio training, strength training and proper nutrition.

Measure your body fat, not just your body weight, and make this a new lifestyle, not a race, and you will never have to take the pounds off again, because they will be gone forever the first time.

Tom Venuto, author of
Burn The Fat Feed The Muscle
http://YOURAFFID.burnthefat.hop.clickbank.net

Founder & CEO of
Burn The Fat Inner Circle
http://YOURAFFID.burnthefat.hop.clickbank.net/?page=inner_circle

About the Author:

Tom Venuto is the author of the #1 best seller, Burn the Fat, Feed the Muscle: Fat Burning Secrets of the World’s Best Bodybuilders and Fitness Models. Tom is a lifetime natural bodybuilder and fat loss expert who achieved an astonishing 3.7% body fat level without drugs or supplements. Discover how to increase your metabolism and burn stubborn body fat, find out which foods burn fat and which foods turn to fat, plus get a free fat loss report and mini course by visiting Tom's site at: www.BurnTheFat.com

Permalink | Resource by Anonymous at 2010-08-15 06:08:43, Source: (Edit)
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