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Thanks to our unique approach, our sales letter gets ~1% CR on broad traffic and 3-4% on targeted keywords. The “take” rate for the upsell is about 40%. You can easily get to $100 per sale. Around 7 out 10 people out there are interested in winning the lottery. This means that any list you have is targeted to our product.

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==============================
Note:
- these emails generated us 567 sales and over 12,183 clicks. In terms of money
we managed to make about $60,000 in less than ONE MONTH
- the lists weren't targeted at all. We've used: witchcraft lists, "green" lists
and some casino lists...and a tiny list of some lotto leads.
- feel free to change it if you like. I'm showing you what worked for us.
- the emails were sent in July- August 2009. I'm sure that this sequence is just
a potent and effective today. 
===============================

             $$$$ - Email 1 - $$$$
                    =======

Subject line:
=============

<$firstname$>, he got shot in the foot for this secret...

Body:
====

Hey there,

I need to share with you something really phenomenal...

His name is Larry Blair and won the lottery 3 times
in a row. That is $3.5 million...

He is an Oklahoma professor and playing around
with numbers is a favorite past time of his.

He was shot in the foot when two guys tried to
kidnapp him to find out his lottery secrets
that has made him rich.

Read his incredible story here:

YOUR_AFFILIATE_LINK_HERE

FINALLY Larry has decided to write a book
about the secret behind his lottery success.
You can find all the details inside of this page:

YOUR_AFFILIATE_LINK_HERE

Personally, I've read that page over and over again
because it's truly an amazing story you don't see
everyday.

If it continues to work, just like tens of people
who have tried his methods says that it works, it has
the potential to bankrupt a large number of lotteries
all over the world...and I'm deadly serious about this.

Go here and see what is all about:

YOUR_AFFILIATE_LINK_HERE

Keep in touch,
[[your name here]]

p.s- I'll let you know soon if I got a copy of
his book or not. I hope I will, otherwise I'll
be sorry for a long time...

             $$$$ - Email 2 - $$$$ (2 or 3 days after the previous one)
                    =======

Subject line:
============

Indeed, it is a secret that you 'worth' getting shot for...

Body:
=====

Hey <$firstname$>,

A few days ago I sent you an email about a guy
who got shot in the foot for protecting his
secrets that made him win the lottery 3 times
in a row.  Winnings the put more than $3 million
into his account. Have you read his incredible story?

Click here for details:

YOUR_AFFILIATE_LINK_HERE

Thankfully, I was lucky enough to grab a copy
of his book (copies are limited)...but since I only
purchased it yesterday I haven't had a the chance
to read
it from cover to cover...

This rare opportunity came to mw from a friend of
mine-Frank (he sent the same email to me that I
sent you last Wednesday)...

He lives in London, UK and a few hours ago I
received an email from him with the following subject
line:

"I just hit 5 numbers using Larry's tricks"

(Larry is the guy who got shot in the foot
for protecting his lotto secrets)

Here's the rest of the email...

"Hey mate,
A few days ago I sent an email to you about 
a lotto book that sounded too good to be true. Well,
I bought the book and tried to see if it would work
for me, here in UK. Guess what? Today I just hit
5 numbers using his amazing formula and the check
I'm going to receive is £23,543.

Not bad for a few hours of reading. :)

Have you tried it? How did it work for you?
Cheers,
Frank L.

======================

That was it! Incredible...To my embarrassment I
haven't tried Larry's techniques yet...but I'm
going to start using them for the next weeks lot*to.

I don't know about you, but I feel like I have
the winning formula!

More information about the "3-Times-In-A-Row-Jackpot"
Larry you can find here:

YOUR_AFFILIATE_LINK_HERE

Keep in touch,

[[yourname]]

p.s - when I got the book there were only 125 copies
still available! because Larry has made it a limitied
edition. Once these book vanish... I dare say there
won't be another chance, to learn his secrets!

YOUR_AFFILIATE_LINK_HERE

----------

             $$$$ - Email 3 - $$$$ (2 or 3 days after the previous one)

Subject:
=======

Larry's Trick Brought 3 New Lotto Winners (in the last week)

Body:
=====

Hey <$firstname$>,

Over the past week I sent you two emails about an
amazing site that took the internet by storm.

I'm talking about the "Lotto Black Book" written
by Larry Blair the guy who got shot in the foot
trying to protect his secrets.

YOUR_AFFILIATE_LINK_HERE

It's just been reported that his techniques work
better than I expected. I sent my emails to a few
hundred people...and to my amazement I got 3 replies
from people who took Larry's book, put his simple
methods to work...and won in just a few short days!

I assume that if 3 of them have written back to me,
letting me that they won, there would be other
winners who are too busy celebrating to email me...
(...who can blame them...If I win I'll be
drunk for a month :P)

Here are some parts of the messages I received:

James Burst from UK wrote me:

"Greetings from UK,
I just want to let you know that I bought the Lot*to
Black Book last Wednesday when you sent me the email
because we had  a big game here in UK...and I was
hopping to get the big pot.

Well...I didn't get the big pot. Instead I hit
5 numbers! which collected me £19,892.23!. This
definntely wasn't a fluke, becasue I followed Larry's
book word for word! It's amazing!

Thank you so much for sharing this secret!
James B.
===========================================

Elena Dustin - Ca, US

" Hello, hellooo, and Hellooooo...
I'm not crazy just happy because I won the lot*tery
for the first time in 3 years. I got 5 numbers and
a whopping $54,345 for my efforts. I thought I'd
reward myself for investing in Larry's book, so I'm
on a trans-atlantic ship cruise.. which I paid $5K. :).

I really like how The Black Book Lot*tery covers
every aspect of the game...and as you can see I'm
thrilled with the results.

Send a big "Thank You" to Larry from me please.

Regards,
Elena D

===========================================

Marcus Plunt from Maryland wrote me this:

"Dear friend,
It is so good to be happy. I'm living in a dream World.
Last Saturday I played a $5 ticket following Larry's
formula and hit the big pot. Five numbers in a row at
the Mega Millions extraction. The number were: 4-17-24-25-48.
I missed the mega ball which was 34. I had 37...

How much? $250,000. in cold hard cash :). How? I read the
lotto black book from Larry and I found the secrets!
Thanks

==========================================

What do these guys have in common?

- none of them hit 6 numbers (as Larry said ..you need
to allow time before this happens)
- all of them hit 5 numbers...and all of them got
a lot of money
- and probably most important...all of them used Lotto
Black Book'secrets (written by Larry Blair the guy who
got shot in the foot after winning 3 times in a row the
big prize).

More details about this book you can find here:

YOUR_AFFILIATE_LINK_HERE

Let me know if you had any success yet.

Regards,
[[Yourname]]

p.s - I know they have limited books for the open
market ...but I don't know how many there are left. Go
and see for yourself.

p.p.s- maybe you'll be the next millionaire.

YOUR_AFFILIATE_LINK_HERE

=================

        $$$$ - Email 3 - $$$$ (2 weeks after the previous one)

Subject:
========

This guy missed the $211.8 million Italy Jckpot by an inch...

Body:

====
Hey <$firstname$>,

I have two very important things to share with you...

#1. If you remember, 3 weeks ago or so, I sent you
an email about a l*o*tto guy who got shot in the
foot for protecting the secrets that made him Slaughter
the l*ott*ery 3 times in a row...

YOUR_AFFILIATE_LINK_HERE

I got tens of replies from happy people who started
to win consistently ...but one email got my attention
more than anything else. It's from a guy from Italy
(last week the p*ot was $211.8 million) who  
to tell how he missed big prize by an inch!

=============================================
Message from : Giani Aliverni
Email Adress: gianiaXXXX@aol.com
Subject Line: I've missed the Italy big pot by a inch...

Hey there,
My name is Giani Aliverni from Italy. Please excuse
my english but I have something really important to tell you.

You sent an email with "the lotto black book" a few days ago,
and since I'm an addicted player, I decided to try that
guy's methods. We had a big j*ack*pot here: 147.8 Million
euros. That's about $210 million.

I used the formula that Larry thought me in his book
and I wanted to play the following numbers:
11, 27, 10, 79, 45,88.

In the last moment I was stupid enough to change 11 with 12
(because it was my doughter's birthday). It was
the craziest thing I have ever done.

The ticket that won the big p*ot was: 11,27,10,79,45,88.

When I found out, I thrown my tv out of the window.
I couldn't sleep for 2 nights. Stupid me!

It's true...I still got 43,121 euros...but you cannot
compare it with 147 million euros.

This is the stupid man story.
From now on I'll follow Larry's method exactly how he
teaches me.

Regards,
Giani Aliverni

=====

In case you wonder where he found that formula...you
can go here:
 
YOUR_AFFILIATE_LINK_HERE

Now the second thing I want to tell you...

#2- Larry Blair...the guy who came up with this proven
lo*t*to method that Giani was talking about, just sent
me an email and asked me if I got a copy of his book
because he only has only 43 left.

He also told me that he is going to send a lot of
traffic to his site...and that he expects to sell all
the books available in about 3 hours. (that was 30 min
ago)

Here's the link where you can reserve one:
YOUR_AFFILIATE_LINK_HERE

Please remember that "The Lotto Black Book" won't be
available anymore once these 43 samples are sold.

That's his promise!

Let me know what you decided,
[[myname]]

p.s - tic tock tic tock...you don't have too much time
to think. Go on this page and reserve a copy now:

YOUR_AFFILIATE_LINK_HERE

============================================

Subject: having this knowledge is better than being the president of US

I'm not kidding at all...

How would you feel to win the lot*tery 3 times
in a row?

What would you do with all that money?

Well...here's a guy who almost got killed
for proecting the lot*to secret that helped
him collect the big prize three (3) times in a row.

http://bit.ly/MrPresidente

Tell me collecting the big prize isn't better than
being the president of the US.

Mr Obama has a lot of things to take care of
and rarely gets a day off.

Discover these lot*to secrets and everyday will
be your day off!

http://bit.ly/MrPresidente

Bye bye mr president! :)

Bob

Can you image winning the lottery?  What about being able to say that you won the lottery three times?  Well, that is what happened for an Oklahoma mathematics professor. He spent approximately eight years figuring out a lottery code that he proved to be successful.  In fact, it was so successful that he hit the lottery three times.  Of course, this did not happen without creating a stir among others that heard about his success.

This professor was taken by two masked males as he was leaving the mall.  These two men grabbed him and put a gun to his head as they loaded him into their vehicle.  You see, they wanted to know his lottery strategy. They wanted him to share the secret to his success with the lottery.  By the time that the entire experience was over he had been shot in the left foot by one of the men.  So, are you wondering what this professor may have known that would cause such dramatic action.

The answer to that is simple.  He has the lottery tips, the lottery pattern that these men needed in order to strike it rich like he did.  You would probably like to have it also and I can not blame you.  It would be great to hit the lottery for millions. It would be even better if you were able to do this more than one time in your life.  Well, you can and this man from Oklahoma wants to tell you how.

The fact of the matter is that the lottery tips that Larry wants to share with you are not difficult tips.  In fact they work for anyone that wants to be successful at winning the lottery.  You simply need to be willing to follow the lottery plan that has been shared with you.  If you are able to do that then you are sure to be successful, just like he was.  That is what makes this lottery pattern so magnificent.  It works for everyone!

Just a final though for all of you, you need to remember to be patient with the lottery strategy that you will be employing.  Just because you have a lottery plan that is guaranteed to work, you may not be success the very first time (but then again you might be).  There is no way to really tell exactly when it will happen. You need to keep trying and continue with the lottery pattern that you are given.  You will hit big at some point and the more that you play using the lottery pattern the more you will win.  Finally, you will want to enjoy your winnings but you will also want to think about others that need your help.  The lottery code will make you rich so you may want to consider sharing your wealth and helping others that may not know the lottery strategy.

Solo Email #1:

Subject:
=======

I having this is better than being the president of US

Body:
====

I'm not kidding at all...

How would you feel to win the lot*tery 3 times
in a row?

What would you do with all that money?

Well...here's a guy who almost got killed
for protecting the lot*to secret that made
him shake the game three (3) times in a row.

YOUR_AFF_LINK_HERE

Tell me that it is not better than being the
president of US.

Mr Obama has a lot of things to take care of
and rarely gets a day off.

Discover these secrets and you'll have ONLY
days off:

YOUR_AFF_LINK_HERE

Bye bye mr president! :)

[[yourname]]

---------------------------------------------

Solo Email #2:

Subject:
=======

Is this outstanding or what?

BodY:
====

Hey @@firstname@@,

I don't know if you're a lottery player or not
but I've discovered something that needs a
special attention:

YOUR_AFF_LINk_HERE

I'm talking about a guy who pretends that
he cracked the lottery code.

More than that, he got shot in the foot
for protecting his pattern.

You can read the entire story here:

YOUR_AFF_LINK_HERE

As far as I can see, he will reveal his secret
to only 300 people. The big question is if
you qualify for this.

Go on the page I give you and see all the
details.

Regards,
[[yourname]]

p.s - it's been said that this system can get you
a winner 5 out of 10 you play. Hmmm...hard to believe
but what if it is true?

---------------------------------------------

Solo Email #3:

Subject line:
============

What if it is true?

Body:
====

Hey there,

Did you heard the news? It seems that for the
first time ever someone finally managed to crack
the pattern behind the lottery.

It's all here:

YOUR_AFF_LINK_HERE

Of course, it's very hard to believe this...but
what if it is true? What if you can be one of
the few guys who can get the pattern?

If I were you, I would give it a lot of thought:

LINK

Regards,
[[myname]]

p.s - amazingly, the inventor even got shot for this.

---------------------------------------------

Solo Email #4:

Subject line:
============

lotto players: Attention!

Body:
====

If you are a lotto player (or intend to play the game
in the near future) I'll ask you to pay a close attentin
to this email.

YOUR_AFF_LINK_HERE

I cannot tell you too much about the guy who discover it.
All I can tell you is that he almost got killed for
protecting it.

His method made him slaughter the lottery 3 times in
a row. Is that hot or not?

YOUR_AFF_LINK_HERE

Take a look and see if there's something you can use.

Regars,

[[yourname]]

===================================================

Anyone that has played the lottery has probably spent a lot of time think about all of the different ways that they may be able to break the lottery code and find a way to increase the chances of winning.  Some people may have even identified a way to do just that but they did not want to put forth the time and effort that it would have taken to perfect their lottery strategy. 

What if I told you that someone has already done all of the hard work for you and he was shot in the foot for all of his hard work?  What if you could learn everything that you needed to know about winning the lottery and being successful at this more than one time in your life?  Well, it is true!  Someone did do the work for you and it took him approximately eight years to get it right and he was really injured for his lottery secrets.  lottery secrets and lottery advice has never been easier than it is right now.

There are a few things that you will need to keep in mind as you get ready to learn some lottery tips.  First, you may not be successful each and every time that you apply the lottery tips you will learn.  You need to realize that it is not a matter of “if” you win but it is more of a matter of “when” you win.  You will win.  It just might take a few tries.  The man that developed the lottery strategy that he wants to share with you was so confident about his method that he was injured trying to protect it from the average, everyday person. But, now he is willing to share it with you.

Finally, you do not want to tell everyone about your lottery strategy.  Think about what would happen if everyone had the same knowledge as you.  Everyone would be winning the lottery and it would decrease the amount of winnings that you get each time.  This would defeat the purpose and it would not be nearly as fun for you.  You will also want to stay low after you win because you will win and it may happen more than once.  If people have easy access to you and your winnings you may find yourself having more friends than you even knew.  However, you do want to think about how the lottery strategy has worked for you and how you might be able to help others that are in need.  You will most likely win more than one time so you should consider helping others and spreading some of the joy.

Hi There. Yes, you. Are you one of those genuine, honest people who believe in only hard work and a fair way of earning money? Did you ever think of shortcut ways of earning money? I guess not. Ordinary, simple people like you earn money by expending a lot of energy. You work hard the entire day for a little extra penny. Did you ever got fed up with your luck and cursed god for not having enough money? My guess is yes.  More over, do you think that playing lottery is only waste of time and money?  Do you thing that you can not win without god’s grace? Just keep all your senses active and look at the world.  Your opinion about the lottery will change. I am sure of it.

Professor Larry Blair, (not a familiar name? well, don’t need to be) has a unique lottery story that may attract your attention.  The mathematics professor was among ordinary people, living an ordinary life and was in need of money. He tried all the possible ways to earn money, even the lottery, but failed repeatedly. One fine day, he decided to invest his mathematics knowledge to crack the lottery code. So, he spent eight long years to dig deep into the lottery secrets and at last he discovered the lottery pattern.  That is when the miracle happened. The next chapter is very much predictable. He started winning.

However, the mastermind could not anticipate the dark side of this lottery strategy discovery. He made a mistake by disclosing his identity and as a result “he was shot in the foot”. Shocked?  Don’t be.  It could have even cost him his life. After winning a series of lottery games he was in the ‘lime light’ and was targeted by many other greedy people around him.  He was attacked by two gunmen and they wanted to know the lottery strategy, the secret, the code, the pattern, anything related to cheating the lottery game. It was not so easy to explain the entire lottery pattern in a word and for that he was being kidnapped. But, he tried to escape and became the target of a bullet. Luckily, it was not his chest or head, he was shot in foot. Then he realized that winning the lottery and being famous are contradictory to each other. The moment he was standing in front of sure death he realized that money can not replace family. Family comes first.

So, we have two lessons here.  One is that one ordinary man can make himself lucky to win an unlimited number of lotteries rather than just waiting for the luck to click in. Second, if you want to become both rich by winning the lottery with Larry’s lottery strategy and become famous then the lottery tips are for you. But remember, it may cost you some trouble because it really works. So, go win 1000 lotteries a year and keep silent and enjoy the money. Best of luck!

Could you image knowing how to win the lottery?  What if you did not have to guess what the wining numbers were going to be because you figured out the system and you had a lottery pattern that really worked?  Well, one man did figure it out and he was literally injured when he was shot in the foot because people wanted to know his lottery strategy and how he made it work for him.

Well, you have a few options when you decide to play the lottery. You can select the numbers that you think will come out in a random way. Or, you can use the lottery code that has been successful for so many other people that you are sure to have success with it.  This lottery strategy has really stirred up a lot of commotion.  The lottery directors and personnel do not want you to know how to win the lottery.  This means that they will not make as much money off of you when you start winning. But, it is a secret that so many people have struggled to find. 

The man that spent years developing a way to win the lottery actually had his life threatened because his lottery pattern was so successful.  Officials wanted to know what he was doing that resulted in him winning millions of dollars. He actually did it more than once and that may be what made officials angry.  They obviously wanted to know what the lottery code was so that they could start winning in well.

You may be wondering the same thing.  What could be so great about these lottery secrets that someone almost lost their live over them?  Well, it is really simply to answer that question.  People are struggling in today’s society as they attempt to make ends meet.  Many are losing their jobs and even their homes because they are not able to pay their bills.  Now, what if you could make things a lot better on yourself by simply playing a few numbers and hitting it big?  It sounds really amazing and it can definitely happen to you.

Learning the lottery code is not something that takes a genius.  You simply need to have a small understanding of numbers and how they work.  Taking the time to explore the lottery code and figuring out the lottery pattern is definitely something that you can be successful at.  It is also something that will change your life for years to come.  You want to be able to live comfortably for the rest of your life don’t you?  Then take a few moments to learn what the lottery strategy is and how it can have a positive impact on your life. 

Did you hear the story about the Oklahoma professor that was shot in the left foot after winning the lottery three times?  This is not a joke. It is the truth, it really did happen.  This professor hit the mega lottery three times.  He was attempting to leave the mall and was abducted by two men that had their faces covered by masks.  When he began to make a run from the vehicle that they has placed him in he was shot in the left foot.  He was able to continue running until he reached help.

You might be wondering why these men tried to kidnap him in the first place.  Well, the reason is because they wanted to know his lottery strategy.  They wanted him to tell them how he has won the lottery three times in a row.  They knew that he had to have a lottery plan that worked and they wanted to know what it was.  In fact, they even threatened to kill him if he did not tell them what the lottery secret was.

So, you are probably thinking the same thing. You probably want to know what the lottery code is so that you can apply it and see if it works for you.  I can assure you that it will work for you and you will be amazed at just how simple it is.  The man that was shot in the foot spent eight years of his life developing the lottery pattern that has become so very successful for him and he wants to start sharing it with people just like you.

Now, you may be skeptical but I want to let you in on another little secret. He has shared his lottery code with others and they have been just as successful as him.  As a matter of fact, one man won $37,000 after just two weeks of using the lottery strategy that the professor is going to share with you.  Another individual won $100,000 in just one month. 

It is amazing how the lottery code can change a person’s life.  It can do the same for you and the professor knows that. He understands how it can help people reach their goals and live comfortably for the rest of their lives.  Now, you may be wondering why this man would want to give you his lottery tips when he could save them all for himself.  Over the years he has been able to experience how good it makes him feel to help others by giving his lottery strategy to others.  This is why he wants you to have it.  He does not want to be greedy with all that he has won.  He is find a positive way to give back some of his winnings and you should be happy about that. 

Everybody needs money to survive. But, the amount and reasons will often differ from person to person. You may need money just to get two meals everyday, simple clothes to wear and to sleep peacefully under a roof. Someone else may need money for endless luxury, for gambling at a high tech casino and many more extravagant things. To another man, money may be a means to get out of debt, make his family happy, or to save somebody’s life. Whatever it is, nobody on earth can tell that he does not need any money.

Lottery, the game of luck, the all-time buzz word in the world is a very attractive way to get rich instantly. Many needy people, lazy people, crazy people invest a lot of money into chasing luck. But, nobody knows the secret of making luck chase them through their lives. There is way to fight with luck and to make sure that you win the lottery. You just need a pen, a paper and a technique that will tell you the lottery pattern. Yeah, it is so easy.

There is an Oklahoma professor who knew it. He knew the lottery pattern, lottery code, the secret to win lottery. He knew how the lottery agencies make huge profits out of the hard earned money of ordinary people. He discovered the lottery strategy to win over luck and make life smooth with lots of money. He never prayed for luck again. Oh no, he did it once. Because he knew all these secrets and already won a series of big lotto prizes consistently making multi million dollars, his life was in danger. He was shot in foot by two strangers who forced him to disclose the secret of cracking lottery code. This is when he prayed for luck again as he was worried about his family and nothing else. He got back his life with a small hole in his left hamstring tendon and learned that fame brings life risks.

So, there is no reason to be overwhelmed if the lottery tips are in your hand. Lottery strategy does not only help you learn how to get rich.  It also teaches you that keeping a low profile is as important as winning the lottery.  Let money flow in your account, utilize it, make your family happy, make your life out of debt, more luxurious or whatever and remember to be calm always. Do not invite unnecessary trouble by showing it off.

According to Larry another important thing is to give to charity. Do not be so greedy or selfish. Donate one part of the lottery money for the sake of humanity. It gives soul satisfaction and peaceful sleep at night.  So, in one sentence “if there is a need, then there is a way”. Need for money is unavoidable.  The biggest truth is we all have needs and the ability to fulfill those needs can be carried out by the lottery strategy.

People all over the country have often wondered what it would be like to win the lottery.  This is not an experience that is open to a lot of different people. It’s not like a choice.  Or is it?  One man spent approximately eight years of his life trying to find a way to win the lottery and he found a way to win more than one time.  Suddenly, he was famous and rich and everyone wanted to know his secret.  He spent a lot of time trying to hide his lottery secrets. 

He worked so hard at hiding it that he was shot in the foot by officials as they tried to get him to speak about it.  You may be wondering what was so special about his lottery code that it was worth getting shot in the foot over.  Well, this article will explore that in a little more detail and answer some of the questions that you might have about this mans lottery tips.

First of all, these lottery codes work and they have been used by many individuals all over the world, not just in the United States.  It has been proven effective everywhere that it has been used.  That means that it can be effective for you as well.  The next thing that you will want to know is if the lottery tips and lottery pattern that he wants to share with you will actually be successful for you.  The answer is yes.  No one will be able to tell you exactly when it will happen but it will. 

This man’s lottery plan is great for individuals no matter how much money they spend on a ticket.  This is because the lottery tips that he wants to share are the same no matter how much money you spend.  You can purchase a one dollar ticket or even a ten dollar ticket. There is no need to change the way that you play.  However, you do need to realize that in order to win more in one shot you will need to spend a little bit more when you play.  But, this is how it works no matter what system you decide to use.

Finally, the lottery plan that he wants to tell you about will not cost you anything to implement.   You may want to take a few notes with a pen and paper but that is it.   If you have access to this type of equipment you will be good to go!  You will be well on your way to winning the lottery because you will learn the most effective lottery secrets that exist to day.  Just remember, if a man was willing to take a bullet for these lottery secrets they must be good!